The integrated approach to CRM will provide Kabel BW and its sales partners with unprecedented insight into customer needs and buying patterns – knowledge that is crucial for the company’s future growth. Additionally, to help ensure more informed and efficient customer service, Kabel BW’s 700 employees will now have a comprehensive view of customer data and history – regardless of whether customer queries concern telephone, television or Internet service. Using the SAP ® Customer Relationship Management and Order Management for Telecommunications package, nearly 100 sales employees and more than 2,000 sales partners will be able to ensure the uniform delivery of customer services across all communications channels – telephone, e-mail, fax and post.
#KABEL BW WEBMAILER UPDATE#
Knowing the Customer as Competitive Differentiatorįollowing the modernization of its cable infrastructure, Kabel BW elected to augment and update existing IT systems with new functionality in order to better support customer sales, service, marketing and billing needs. With SAP, our goal is to deliver superior customer value to our customers and partners.” We selected SAP as our technology partner because of its extensive approach to customer relationship management and because we were impressed by the flexibility, usability and the integration power of SAP CRM. “Growth remains one of our key priorities and we needed a more modern IT system to help us meet this objective. “In 2007 we increased our revenue by approximately 30 percent,” said Dr. The new IT infrastructure will deliver the technology foundation for these business goals and is thus a key success factor of the project. Kabel BW will leverage the integration between its existing SAP ERP application and SAP CRM 2007, along with industry-specific solutions from SAP, to boost business growth through the development of new and dynamic product and service offerings, and by targeting customers more effectively and through expansion of the company’s sales partner ecosystem. The announcement was made at SAPPHIRE ® 2008, SAP’s international customer conference, being held in Berlin, Germany, May 19 – 21. The objectives of its modernization efforts are to streamline the company’s customer service and ultimately deliver superior customer value.
The company, which serves more than 2.3 million subscribers, also plans to enhance its existing deployment of SAP’s flagship enterprise resource planning application, SAP ® ERP, with the industry-specific SAP solution for telecommunications providers, the SAP ® Revenue Management and Contract Accounting application. European Communications Company Expands SAP Footprint to Deliver Superior Customer Value, Help Boost Future Growth With SAP® CRM 2007īERLIN and HEIDELBERG, Germany - SAP AG (NYSE: SAP) today announced that Kabel BW, one of Europe’s fastest-growing providers of cable television and Internet and telephone service, has selected the latest version of the SAP ® Customer Relationship Management application, SAP CRM 2007, to strengthen its connection to customers and build its foundation for future growth.
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